In recent days, Chinas dairy drinks market turmoil continued. Since the aftermath of the November 28 was traced to the Coca-Cola of "poisoning the door" still ringing in another domestic food giant and superior to the same category of product Coca-Cola milk drinks, Minute Maid fruit milk incident - Wahahas "Nutrition Express too much "has been approved additives, other" foreigners "," Want Want "and other milk drinks is also accused of the nutritional value of food additives and more ... For a time, milk drinks are labeled as" over-hyped, misleading consumers " hat has become the focus of attention of the public.

    It is understood that the milk beverage is just "milk" and not "milk", the two can not be equated. Some ordinary consumers do not know the difference between the two, and often confuse them.

    It is understood that from the 1980s, and started our milk drinks, milk drinks, with its unique flavor, unique features stand out from the soft drink industry and major food companies two to three decades of carefully cultivated, it is has developed into an important sub-category in the beverage industry in China.

   In recent years, "Nutrition Express" and "foreigners" and "Want" and other brands in the dairy drinks market rattling the domestic dairy giants Mengniu, Yili, Guangming and other long eyes on this The huge cake, and actively develop milk drinks to join which: Mengniu launched the eal fruit, the Queen "fruit stand to enjoy," bright "Hi excellent fruit" ... a time, milk drinks arena, competition almost tragic.

   In the domestic beverage companies killing the wind and water, foreign brands will also be extending their reach to the dairy drinks market, eager to take a slice.

   In October 2009, Coca-Cola in Shanghai released its first fruit and milk drinks - Minute Maid fruit milk excellent. Minute Maid fruit milk excellent listing marked Coca-Cola entered the dairy drinks category. 

   Profitable to become an important guarantee to support the rapid development of milk drinks. It is reported that a box of high-margin of the nutrition Express Wahaha stimulate dealer sales actively star products. A single product in 2009, Wahaha contributed nearly 10 billion yuan of revenue, accounting for nearly 20 percent of overall sales.

   Public data shows, milk drinks, especially lactic acid beverage product categories for the dairy enterprise, some enterprises accounted for 30% of the amount of marketing, or even higher, has become the major profit growth in the dairy enterprise.

   Additives, too much milk drinks the development of a "time bomb". In fact, in the face of the additive excess milk drinks, many consumers are unaware of. Buy milk drinks, consumers consider more brands or flavors really know very little about the nutritional value of milk beverage product itself. 

  Been approved for the "Nutrition Express" and other milk drinks to excess additive before food experts said, Wahaha Nutritional Express contains sodium carboxymethyl cellulose, aspartame, over 10 of the silicone oil emulsion and other kinds of food additives, the additives range are stipulated by the State, but did not indicate the content of the various additives is unable to determine whether excessive.

  The experts also reminds us that if the average daily additive intake of total excessive, there may be superimposed effect of harm to human health. Coca-Cola fruit milk excellent list of ingredients: food additives up to seven kinds.

  The experts pointed out that the state allows to add certain additives in the drink. Some additives are amino acids or plant, while others are synthetic chemicals. However, synthetic additives are to go through the security risk assessment will determine the maximum dosage in the beverage.

  However, many companies did not additive dose-marked. Although some products by adding additives to meet the national requirements, but some companies take into account the lower costs, cheaper additive instead of the original composition.

  It is reported that the milk drink is not milk, which contains the necessary milk ingredients, but more water. Milk drinks, protein and other nutrients is only equivalent to about 1/3 of the fresh milk. Consumers if long-term drink milk when the milk your child to drink is bound to affect child growth and development.

  Wang Ding cotton, dairy industry experts said that the biggest feature of the milk drinks less milk composition, protein content between 0.7% -1.3%, only 0.8%, another feature is the sugary high, it is very cater to the tastes of children.

  As for the enterprise and why the name of dairy products under the guise of selling drinks, food researcher at the Institute of Commerce of China, Zhu Dan Peng, beverage companies generally facing the high-cost, high-risk, low-margin industry situation in the category of lactic acid drinks, only milk ingredients focus, exaggerated, in order to increase the value of the products and bargaining power.