In 2018, the global sports nutrition market totaled $ 15.7 billion. The American market is thriving, with Asia accounting for only 7.6%, but Asia ’s performance on the average annual growth rate is very eye-catching. The growth rate in the past 5 years and the next 5 years will be above 16%.
The powder type is the main type of sports nutrition products, accounting for 45%; protein bars/energy bars, gum-based confectionery and snacks rank second and third, respectively, accounting for 17% and 16%. Ready-to-drink products are becoming more and more popular, and their energy-efficient gels and Shot drinks, which are easy to eat and carry, are also growing rapidly.